Final artistic graduation diploma work, 2020

Who knows if we will ever know who we really are, what is our true and unconditional behavior, the most genuine and spontaneous part of us. In a world where image and digitalization work together to create endless advertisements, videos, photographs, commercial and entertainment ads, we are surrounded by virtual and unreachable realities. Despite the neurotic and unstoppable social persuasion that feeds a continuous belief in which we define ourselves by what we possess, materialism and consumerism assume an ephemeral role as they acquire in a physical way the value of thoughts, ideologies, and beliefs that precariously delight us. This phenomenon pushes us to make constant comparisons, with what we see in others, which in turn leads us to adapt and show ourselves in a certain way, in order not to seem outsiders and much less out of trend. Social media allows in such a sophisticated way to be whoever we want to be, show what we don’t have, share the best side of who we are, manipulating judgments and prejudices about ourselves and others.

Cultural and iconographical inspiration include works from Cindy Sherman, Thoms Ruff, Erving Goffman, Sigmund Freud, the classical canons of beauty, and the semiotic theories between the index and the icon of an image. In addition to the cultural and iconographic cues, I based myself on a neuroscientific theory, which explains that our character can be defined according to five main aspects: neuroticism, amicability, conscientiousness, introversion and open-mindedness. We all possess a more or less high percentage of these five traits, consecrating our way of being. I therefore analyzed the characteristics that define these traits, what they entail and through mood boards, color studies, composition, makeup and clothing I recreated five self-portrait personas to represent each of these traits. I worked in post production, for the aesthetic details and the inclusion of the background. Each persona had a name and personal details according to each character. All the work was then printed on a hand-built and hand-sewn A3+ paper book.